Property & Real-Estate Vocabulary and colour associations First, match the terms with the correct definition. The details available in the real estate listing descriptions can be the difference between being #11 and #10 on their list. The emphasis you place on certain words and phrases comes through stronger when theyre spread out. You just need to choose your words carefully. Real estate brokers or agents are commissioned to sell the home or property of a client and are therefore referred to as listing agents. Dog stained green (brown?) You put a lot of effort into providing customers with stellar service as they make one of the biggest purchases in their lives. Do some SEO research to figure out what phrases or words customers search for the most. They tune out because the text doesnt sound like a person talking to another person. We compiled 16 creative real estate marketing ideas to make your listings shine: Start with Strong MLS Listing Descriptions Most leads discover your listings through a MLS, so writing descriptions As real estate listing professionals we are writing all the time. The good news is, you dont have to be a copywriter to come up with descriptions that get noticed. Grab a pen, Shakespeare. Bold fonts convey power and offer a contrast to the rest of the text. Only includes basic information. Heres a checklist to use when writing a listing description: 1. Based on what your audience is looking for, get their attention with a question that gets to the heart of their needs. Imagine how the book with a gorgeous beach shot on the cover and murder in the title practically begs you to pick it up and find out more. Theres no official HUD list of banned words, but here are some examples of words or phrases that might raise fair housing red flags: So is there an appropriate way to mention your neighborhoods family-friendly, or the fact that your kids are able to walk to their great school? Subscribe. Thirdly, think about a colour that you associate with the term and choose it for your vocabulary entry. Since you only have one shot to get a buyer to notice your ad in a split second, come up with a way to stand out from the crowd. Below youll find a selection of professional real estate description examples created by clients using The Copy Cat Real Estate Listing Generator. Former art and design instructor Christine Bartsch holds an MFA in creative writing from Spalding University. You see, its the descriptions job to set up expectations for the buyer by creating visual images that spark emotion. In the first instant, sweeping aerial drone shots of your homes acreage, and angles that highlight your light-filled interior layout catch their eye. 90% of the work is done by the images.. Just remember: If someone thinks a house is terrible, theres almost no amount of copy that will change their minds. This list is not intended to provide legal advice. Studies have shown that 250 words is the length of a listing description that conveys the most value. Agents sometimes skimp on their descriptions when theyre selling a cookie-cutter home thats nothing special on the surface. Your real estate listing description can either entice buyers or turn them off. Always be sure to follow the Follow fair housing laws in your area. Your email address will not be published. And thats where creative real estate listing descriptions come in. You still need to include basic listing information but have a little fun with it and incorporate some of these options. Words are the key to telling your homes story. When to use this: This approach works when you understand your audience and what their biggest home search struggle is. Real Estate listing agents write real estate descriptions, real estate emails, real estate listing flyers, real estate listing letters, real estate listing web A better approach is to adopt a more conversational tone that makes you sound relatable. Remember, youre not only trying to sell houses, youre also trying to sell yourself. Keeping the real estate listing description to about 250 words or less is ideal. 19. That was one of the findings of the book Zillow Talk: Rewriting the Rules of Real Estate, written by Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries. This means that your listing description cannot use any language that could be interpreted as discriminatory against any of the seven protected classes: race, color, religion, national origin, gender, disability, or familial status. If youre targeting this group, start your description off with some insight into what matters to customers. If your description is just a long list of opulent adjectives with no rhyme nor reason to their order, buyers will just become overwhelmed with a bunch of wonderful words that arent grounded in reality. Your audience wants to know the answer. Weve all browsed through plenty of other listings before and weve subconsciously told ourselves, Well I guess thats what my listing is supposed to look like too. If you want to learn how to write real estate ads well, the fact of the matter isyou dont need to look like everyone else. When to use this: This approach works well for niche buyers looking for specific features. Bold things like the price if its competitive, the location, or some of the neighborhood amenities. So really look hard at your home, and be descriptive when it comes time to draft that description. I put the pictures in order of the flow of the home. Before you even speak to them in person, show them that you understand them and that you are different from other agents out there. Posted on November 25, 2020December 8, 2020 5 min read. And I go the extra mile to add short descriptive labels to the photos, too.. Sell. Thats why its important to find the middle ground between showcasing and overselling your home in the description. Posting your real estate listing descriptions on websites like Craigslist, eBay Classifieds, and Backpage requires an eye-catching, different-looking headline. You can even use social media to track the kinds of comments your audience make or the questions they ask. You can talk about the monthly neighborhood potlucks, or give the distance from your house to the nearby school. Start with any upgrades that youve recently made, like the new countertops in the kitchen or the fresh, matching fixtures in all of the bathrooms. But the truth is, this approach has the opposite effect on readers. It starts with knowing the components of a good listing description and how to make them stand out from the competition. 9 home staging tips for a faster sale . Were here with eight tips for you to write a real estate listing description that sells. By understanding their needs, you stand a better chance of winning them over as customers by speaking to their unique needs. Using the right words in your home description can mean more money in your pocket. There you have it, five creative ways to make your real estate listing descriptions pop. Want to learn more? One way is to lead with a question and use your copy to guide customers to the conclusion that your property is the best. While theres no shortage of creative options for your listing description, the trick is picking adjectives and phrases that match the photos and ones thatll live up to the impression buyers get when they first see your home in person. Well connect you with three agents who are top of their market and experienced in the word-smithing that makes homes shine online. When they see these words stand out against the rest of the text, theyll want to keep reading to learn more. They want to get the facts quickly so that they can move on if the listing doesnt have what theyre looking for. Learning how to write a real estate listing description can be invaluable for your business. For example, if youve got a flagstone patio, an in-ground pool, and a built-in fire pit, you can call your backyard resort like. But if all youve got is grass say so. Look at typical real estate ads and you will notice t Its tempting to want to start your real estate listing description by saying you are the best agent with the best properties. Lets Break It Down. This approach also positions you as knowledgeable of the industry and trends. Descriptions that feature only that dry, basic data wind up being short and boring and they fail to highlight your homes best features. It shows you understand them and piques their interest. Typically, it includes the address of the property, the list price, and a short summary of features. Can you make a reader do a double take? Real Estate Description Examples. We use bigger words and formal phrases hoping to sound more informed about what were talking about. Header Image Source: (Panumas Yanuthai/ Shutterstock). Incorporate descriptive words that appeal to buyers 5. When to use this: Use statistics and facts to support your message and show customers how you can help them achieve some goal like buy a house for less or sell their house for top dollar. Highlighting the best aspects of any home through a well-crafted property description helps get people excited about your listing and gets potential buyers through the door. For sellers who are eager to share the wonderful things about their home and neighborhood that are difficult to describe without violating the Fair Housing Act, Santistevan has a solution: I have my sellers draft a letter about why they love their home and why theyre so sad to leave it. And thats where creative real estate listing descriptions come in. Launching her writing career in 2007, Christine has crafted interior design content for companies including USA Today and Houzz. Chances are prospective buyers will want to know more. Comes complete with original grease from decades of cooking covering most of the kitchen walls. To engage potential buyers with well-written listings, try using some of the best descriptive real estate words suggested below. You can use slang but only if your audience gets it. Its a fun approach to standard listings and keeps readers engaged to find out more about the listing. While this may be true, this approach doesnt resonate with all customers. window.addEventListener('LPLeadboxesReady',function(){LPLeadboxes.addDelayedLeadbox('vTnckHrbty9YoLNkN8BLLj',{delay:'10s',views:0,dontShowFor:'5d',domain:'boostbyhomespotter.lpages.co'});}); Your listing description is your first chance to attract and engage with customers. Why you don't need to pay the standard real estate commission. Creative Real Estate Listing Description Examples Example 1 (Poor) This 1,523 square foot single-family home has 3 bedrooms and 3.0 bathrooms. Mary Jo Santistevan, whos sold over 81% more properties in Phoenix than the average agent and ranks as the #1 Agent/Team for all of Berkshire Hathaway Home Service agents in Arizona, explains: Were trying to paint a picture for the buyer about why they want to come in to see this home.. One of my favorite aspects of real estate writing is writing property descriptions. Sometimes, a one-page listing may not be enough to provide in-depth information about the property you want to promote. Something like a pool or a gazebo is a major selling point for families or people that just like to be outdoors. So instead of scanning the listing for relevant information, the buyer sees what they need to know at the top of the listing. Way too short. Writing creative real estate listing descriptions Using the listing words proven to attract buyers. Your home doesnt need to have luxury, high-end features or finishes to be worthy of a stellar write-up in the MLS. Sometimes your agent may leave out some details that you wanted to include. Get free, objective, performance-based recommendations for top real estate agents in your area. View all. I realize no one would nor should describe their property as: Dark cave that hasn't been updated since the day it was built in 1946. Poll your current customers to get an idea of what theyre looking for and their expectations. Can you make your headline stick out like a sore thumb? Thats why you expect customers to read your listing from top to bottom. A common mistake agents make is sticking statistical data in the listing description, such as the number of bedrooms, bathrooms, and the homes square footage. One aspect of the study centered on how a listing ads wording affected the eventual sales price and days on the market. This listing leads with a statement outlining a solution to the problem the homebuyer faces for example, a specific design sense. Your listing should comprise of four main components: Headline; Opener ; Body; Call-to-action; Lets take a moment to talk about each. The best real estate listing description is one that briefly and accurately paints an attractive picture of your home and gets people to want to come visit. Connect Branded Real Estate Search and Collaboration App, Profiling The Top Performing Ads From 2020, Top Performing Real Estate Ads From October 2020, Why Agents Dont Get Leads or Clicks When They Run Ads Using the Facebook Boost Button, use your copy to guide customers to the conclusion. A great example of this would be highlighting a nice outdoor area for the host to relax or throw parties. Real Estate listing agents have to write great context for real estate descriptions. Homes Details: No, listing descriptions arent the most critical component of getting a listing sold, but it can be a difference-maker nonetheless.The average buyer only sees 10 homes . It might surprise some sellers to learn that there are legal restrictions on the kind of language you can include in your listing description. Even if you target a wide range of customers with your services, its a good idea to also cater to specific niches that stand out in the areas you service. Typically, it includes the address of the property, the list price, and a short summary of features. Aug 21, 2019 - Buyers crave specifics and creative real estate listing descriptions serve to tell your homes story in a way that photos alone can't achieve. Unfortunately, getting too creative with your description can actually hurt you in the long run if you make your house sound better than it looks. Yes. By its nature, a general list cannot cover particular persons' situations or questions. One surefire way to get people to stop and read your listings is to choose words to show in bold type throughout your copy. Some homebuyers, especially first-time buyers, are interested in information like interest rates and down payment requirements. Dont be afraid to get specific with your finishes and upgrades. Real estate listing means that a property is advertised for sale. And the more showings you have, the higher your odds are to get multiple offers. Instead, tell them what they want to know from the beginning. Its targeted and speaks to people who are looking for properties in a specific location. By adding a few simple features, you can improve the effectiveness of your listings more people view them, which increases your chances of gaining new customers. They want to know why youre the best, and your description is where you can back this up. Source: (National Association of Realtors). I want to see this home.. I use adjectives like, modern home; swanky kitchen; clean lines; and crisp, white cabinetry, Santistevan says. Most of us have a lot of preconceived notions about what a property listing is supposed to look like. Part of the description in this listing includes the estimated mortgage of the property and a link to current lending rates. Writing an effective listing isnt that different than writing an essay, and both start with a basic structure. Weve found five real estate listing description examples from around the web. This approach requires that you lead with an important market statistic or fact. This listing is written from the houses perspective. I try to walk through the flow of the house in my descriptions, advises Santistevan. The list of potential adjectives thatll impress buyers is almost endless, so how do you pick the right ones? Unique property description examples feature comprehensive, versatile lists of words, real estate phrases, real estate listing sentences, and paragraphs that allow you to express creative real estate. But writing a compelling listing can be easier than you think. But when you flip it over to read the description on the back, youre left disappointed by its jumbled, nonsensical attempt at a plot. Describe the property accurately. Use these words in both the interior and exterior listing description. HomeLight, Inc. 100 1st Street, Suite 2600, San Francisco, CA 94105. searching online say that the detailed information found in the description is very useful., Heres How Much Money You Need to Build Your Dream Home, What Upgrades Increase Home Value? Keep your description under 250 words 2. The description is our chance to put in things like, the hand scraped mahogany wood flooring, or chiseled stone from Italy.. All articles. This information is already available in the listings data fields. But dont go overboard with bold. If you want to improve your property descriptions, Ive put together some of my best tips, tricks and hints to help. This is where the real estate listing presentation comes in. Structure Your Listings. You can even use emojis and hashtags which are helpful if you also post listings on social media. For example, if you ask the location question, the rest of the listing can talk about your experience in the area, applicable details about the property and your success rate getting buyers the homes they want. Download . This may seem like a no-brainer, but your real estate listing description should be accurate. Put simply, just be as honest as you can with the most attractive words you can find that fit your homes personality. create and publish real estate advertising. Real estate listings is like app store copy, only 5% to 10% of the sales work is done through the copy.. 10% of the work is done by the copy. Theyll help you get more people to pay attention to your listings and maximize your sales. To save time, they probably read the first few lines and skim through the rest of the content. For example, if you say something like, interest rates have dropped by 1.5%, follow this up with how much easier it is to get into the home youre advertising. If your potential customers are on the market for a new home, chances are, theyre reading multiple listings a day. This is just common sense; if your listing description is short and boring, people will assume theres not much to like about the home. A rule of thumb is that the listing agent should promote the features of the If they dont sound good, they probably dont read well either so make them sing! You can group the responses into categories and then use the findings to design different listings. In most cases, theyre the first interaction prospective customers have with you, so its important that they showcase who you are and the value you offer. This is pretty standard stuff but sticking to the basics is nowhere near enough to stand out from a crowded marketplace full of other listings. How Much House Can I Afford If I Make $70,000 a Year? Follow these tips to help build this important facet of your creative real estate Find effective selling words to describe real estate, houses, condos, and more. Words for Real Estate. Try it Register for a free introductory training course . When to use this: Use this approach to emphasize information that you dont want your audience to miss while skimming your listing. Even though creative real estate listing descriptions are vital to marketing, many agents lack the ambition to separate a homes best characteristics. Just say it creatively, such as referring to it as a spacious, rolling green lawn. Great article.. a must read for anyone in the property game. Always proofread your listing descriptions thoroughly, and its also a good idea to read them out loud before theyre published on your site. Also, remember to include great neighborhood features, too, like your nearby walking trails, local attractions, and gorgeous parks. Get news and tips in your inbox. Dont be redundant! Find top real estate agents in these similar cities, HomeLight has an A+ rating with the Commercial real estate marketing requires considered investment in a number of resources, but one of the most important is the property description that sits at the center of your campaign.. To guide you in crafting a high quality, results-oriented property description, weve outlined the core elements you should include along with real property description examples that you can use
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